AI Music Video

Lem Te Marr

A hyperreal dream of fame, lust, and fast living — where the line between music video and simulation blurs. Based on a script by @valikali and performed by @lumib.

Client
Lumi B
Year
2024
Services
AI Direction, Visual Storytelling, Cover Artwork
LEM TE MARR Music Video
Research
Design
Development

Concept

LEM TE MARR explores a hyperreal dream of fame, lust, and fast living — where the line between music video and simulation blurs. Based on a script by @valikali and performed by @lumib, the video transforms fantasy into an AI-powered narrative.

Visual Direction

An exaggerated world of luxury cars, hotel parties, celebrity lookalikes, and packed clubs. Cinematic, stylized, and inspired by excess-driven film language. I also created the AI-generated cover artwork referencing iconic rap album visuals.

Execution

All visuals were created through AI — no cameras, no crew. Every shot was built from scratch through creative direction and storytelling. Many viewers believed it was real.

LEM TE MARR Still 1
LEM TE MARR Still 2

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