Brand Identity
SIGNAL
SIGNAL was built around the idea of interference — visual, sonic, and emotional. Inspired by glitch systems, digital decay, and the tension before a drop, the identity needed to feel unstable but intentional.
- Client
- SIGNAL Electronic Music Events
- Year
- 2024
- Services
- Brand Identity, Visual Design, Print Design
- Visit Site
- View Live Site →
Concept
SIGNAL was built around the idea of interference — visual, sonic, and emotional. Inspired by glitch systems, digital decay, and the tension before a drop, the identity needed to feel unstable but intentional. The concept: turn the brand into a signal you don't just see — you feel.
Research
To capture the raw atmosphere of international electronic events, I studied the visual DNA of underground rave culture, digital error systems, and analog distortion. The brand needed to feel uncomfortable on purpose — not polished, but alive.
Design
The identity system uses blur, repetition, and modular grid logic to create rhythm and chaos. The logotype is responsive, while red light distortion, motion blur, and binary glitches reinforce the brand's sensory overload.
Development
Beyond posters, SIGNAL comes alive in teaser animations, glitchy social reels, and dynamic club visuals. It's built to evolve — not just branded, but alive and recalibrating every weekend.
Next Project
LEM TE MARR — AI Music Video →